Sam Cruden

Sam Cruden is an inventor, denim specialist, dismantler, repairer and, above all, maker. Sam has a strong passion for denim which has led her to well-known brands such as Diesel. In 2009, she started her own label, C.Cruden, where she created genderless clothing using carefully selected Japanese denim.

Sam extends the lifespan of her designs by repairing and adjusting them and discovers that what is essential is already there.